Job Description
We are seeking a dynamic and versatile Marketing Manager who is equal parts strategist, creator, and executor. This role requires someone who is not only organized and detail-oriented but also imaginative and bold—a true marketing “unicorn” who can bring both vision and hands-on execution to the table.
The Marketing Manager will oversee all aspects of marketing initiatives, including but not limited to branding, design, social media, digital campaigns, website management, print collateral, content creation, and event support. They will be responsible for balancing high-level strategy with roll-up-your-sleeves execution, ensuring consistency, creativity, and measurable impact across all channels.
In this role, the Marketing Manager will drive the growth and development of both in-house brands and licensed partner brands produced under our roof. They will craft and unify a cohesive vision, voice, and identity that elevates our market presence, strengthens brand equity, and delivers added value to our partners.
The ideal candidate thrives in a fast-paced environment, understands how to merge data with creativity, and brings a “wow factor” to every project—ultimately helping us tell our story in a way that resonates and inspires.
Day-to-Day Responsibilities Creative & Design Ownership - Serve as the lead designer for core marketing assets, including digital ads, social graphics, packaging mockups, print collateral, event signage, and promotional materials.
- Develop original concepts and creative campaigns that bring the brand’s voice and vision to life.
- Oversee and refine creative work, ensuring consistency and quality.
- Manage file preparation and vendor coordination for print, packaging, and large-format graphics.
- Produce and edit visual content for social and digital platforms, including light video editing.
Campaign Execution & Management - Develop and manage project timelines, budgets, and deliverables for all marketing initiatives.
- Oversee content creation and distribution across social media, email, website, and digital channels.
- Collaborate with sales, product development, and operations teams to align marketing efforts with revenue goals.
- Use design to visually enhance campaigns, improving engagement and recall.
Event & Brand Activation Support - Design and oversee creative production for retail appreciation days, trade shows, and local brand activations.
- Ensure booth layouts, signage, and promotional items are designed, delivered, and executed on time.
- Coordinate logistics with teams to ensure flawless activations.
Analytics & Reporting - Track and analyze campaign KPIs, preparing visual reports and dashboards for leadership.
- Use data insights to refine creative direction and campaign strategies.
Compliance & Industry Awareness - Ensure all marketing materials and activities meet cannabis advertising regulations.
- Stay current on design trends, competitor creative, and evolving marketing tools .
Environment and Physical Requirements - Sitting
- Required for planning, virtual meetings, and content review/creation.
- Standing and Walking
- Needed for events, retail visits, and brand activations.
- Lifting and Carrying
- Up to 30 lbs. of marketing materials or event equipment.
- Visual Acuity
- Reviewing creative designs and digital content for accuracy.
Working Conditions - Environment Type
- Hybrid Environment, with frequent collaboration across departments and in-person participation at events and activations.
- Travel
- Local/regional travel as needed to support retail visits, events, and brand activations.
- Hours
- Flexibility for evenings and weekends during events.
- External Conditions
- Indoor/outdoor environments, exposure to cannabis-related allergens.
Qualifications - 21 years of age, or older.
- Ability to pass a criminal background check and obtain a Missouri Agent Card.
- Bachelor’s degree in marketing, graphic design, communications, or related field preferred.
- 3–5 years of marketing experience, ideally in cannabis, CPG, or another regulated industry.
- Portfolio of design work demonstrating proficiency in brand development, digital content, and print materials.
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects); or other design tools a plus.
- Strong understanding of branding, layout, typography, and visual storytelling.
- Experience supervising or mentoring.
- Project management skills with the ability to juggle multiple priorities.
- Proficiency in digital marketing platforms, analytics tools, and social media management.
- Excellent written and verbal communication skills.
- Valid driver’s license and clean driving record.
Benefits - As an employee of Honey Green, you will have access to a range of benefits. These benefits include health, dental, vision insurance, paid time off, FSA and more. Specific details of the benefits package will be provided upon hire.
Specific duties and requirements may vary. This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, qualifications, or working conditions associated with the role.
Honey Green is an equal opportunity employer committed to fostering an inclusive, respectful, and safety-focused workplace. We evaluate all candidates based on skills, qualifications, and merit, without discrimination based on any characteristic protected under applicable federal, state, or local law. As part of the cannabis industry, we prioritize workplace safety, compliance, and professional development to support our team’s success and uphold the highest industry standards.
Job Tags
Full time, Local area, Weekend work, Afternoon shift,